VW - Specialist Car Showroom Sales Area Design
When VW decided to enter the luxury car market, they looked for an adaptable car showroom refurbishment partner to help them install specialist sales outlets in existing showrooms. Our work for Ferrari dealers had been noticed and we won the contract after a long selection process.
A full-size prototype room was built and then re-installed at the VW Midlands distribution centre - compete with an early production Phaeton car.
32 sites were completed around the UK. The responsibilities were considerable and every aspect had to fit in with the VW group’s exacting requirements. Each site had to look the same as the others, but each one was different. After a detailed survey, plans were submitted for approval and then the car showroom refurbishments completed.
A new storage facility was developed so that we could store the special display items, many of which came directly from the VW appointed suppliers. These included enormous glass display cabinets, special leather sample cases and luxury curved white settees. The glass and walnut components were fabricated in our own workshops, and then the fitting team would move in for a week’s installation session in order to minimise disruption.