Maranello Tower - Complete refurbishment including workrooms, showrooms and exterior and interior signage
The Tower Garage at Egham is the world famous base of Maranello Sales, synonymous with Ferrari sales.
TWP Designs experience in the business of car showroom design was vital in this project as the Maranello Tower is was built in the 1930s and is Grade 2 listed, so had a unique set of design challenges and planning procedures to overcome.
TWP Designs planned, designed and refurbished every single area of the building, changing the workshops at the rear into a 15 car showroom, and installing the Ferrari corporate identity throughout.
In order to establish correct corporate identity, TWP Designs worked closely with Maranello, using our traditional design and build skills, and visited the Maranello base in Italy to help originate a corporate identity standard to be installed in all Maranello locations worldwide.
We subsequently installed the corporate look, tiling, signage and furniture into all of the UK dealerships, from Carrs in Exeter to Glenvarigil (now Graypaul) in Edinburgh.